Each fall, we ask people to share the ways in which they will promote Willow reading in their school or library communities throughout the year. We hold a “Launch Contest” and every person who sends us their ideas and/or photos is entered in a draw for book prizes. Your school or library could win a full set of Willow finalist titles! How will you introduce the books and encourage children and youth to read them? Find out more information about the Launch on our page. The deadline for entry is November 12, 2025.